About the brand
Lujinha Baby, like Lujinha405, is a multi-brand thrift store that works with a more up-to-date curatorship, unlike more traditional thrift stores. The aim of the project was to make the brand more modern and fun, in addition to having a more concrete visual identity for the new phase of the store. The brand makes life easier for parents who want to sell their baby's duffles and for those who want to consume beautiful, cheap, high-quality items in a more sustainable way.
"Babies lose their clothes very quickly. Baby clothes are expensive. Used clothes are, for the most part, very well preserved. People need my company because, through Lujinha Baby, they can buy branded items, from quality, for a much lower price. And in addition, those who cannot afford to buy branded clothes in the store can buy them at my thrift store. The purchasing power given to the customer is something that generates a lot of enthusiasm. In addition, we contribute with planet earth, avoiding waste and helping parents to raise conscious children."
